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NPD and Nielsen Team on Beauty Cross Channel Monitor

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By: Jamie Matusow

Editor-in-Chief

 
Nielsen and NPD join up for comprehensive data reports covering mass and prestige channels.
Nielsen and The NPD Group will jointly produce the quarterly U.S. Beauty Cross Channel Monitor, said to be the most comprehensive review on the U.S. beauty market performance currently available to the industry, and providing the only total market view spanning both the Prestige and Mass retail channels.

The Beauty Cross Channel Monitor will combine Nielsen and NPD point-of-sale data across food, drug, prestige department stores, and all retail outlets, providing a precise read on sales and performance for all beauty categories including dollar sales, unit sales and average retail price, in addition to a ranking of the top 75-100 brands.

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